Privacy Policy

1. Who We Are

Plant-Based Nutrition operates the website www.plant-based-nutrition.com and related services, including educational content, digital tools, wellness resources, and AI-assisted features such as Flora AI.

We are committed to protecting your privacy and handling your personal data transparently and responsibly, in line with UK GDPR and applicable data protection laws.

2. Information We Collect

Information you provide directly

• Account details (name, email address, login credentials)
• Profile and wellness intake information you choose to provide
• Messages and prompts entered when using Flora AI or other interactive tools
• Contact form submissions and support enquiries
• Purchase and checkout information (excluding full payment card details)

Information collected automatically

• IP address, device type, browser, and basic usage data
• Pages visited, interactions, and feature usage
• Cookies and similar technologies (see Cookie Policy)

3. How We Use Your Information

We use your information to:

• Provide access to accounts, dashboards, and personalised features
• Generate plant-based meal ideas, recipes, and wellness suggestions
• Operate Flora AI and related interactive tools
• Process purchases, orders, and digital downloads
• Improve website performance, usability, and content quality
• Respond to enquiries and provide customer support
• Meet legal, security, and operational requirements

4. AI & Automated Features (Flora AI)

Flora AI provides general, educational plant-based nutrition and wellness guidance. Messages you enter may be processed to generate relevant responses.

Flora AI does not diagnose conditions, provide medical treatment, or replace advice from qualified healthcare professionals.

AI interactions may be logged to improve accuracy, safety, and performance, but are handled in line with this Privacy Policy.

5. Sharing Your Information

We do not sell your personal data. We may share limited information with trusted third parties only when necessary, including:

• Payment processors for secure transactions
• Hosting, analytics, and infrastructure providers
• Email and communication services
• AI and automation services required to operate platform features

All third-party providers are required to handle data securely and in accordance with applicable laws.

6. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes described in this policy, comply with legal obligations, and maintain platform functionality.

You may request deletion of your account and associated data at any time (subject to legal or operational requirements).

7. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate information
• Request deletion of your personal data
• Restrict or object to certain processing activities
• Request data portability where applicable

Requests can be made via our contact page.

8. Data Security

We use appropriate technical and organisational measures to protect your data, including secure servers, encryption where appropriate, and access controls.

While no system can guarantee absolute security, we take data protection seriously and continually review our practices.

10. Contact Us

If you have questions about this Privacy Policy or how your data is handled, please contact us via:

https://www.plant-based-nutrition.com/contact/

This policy may be updated periodically to reflect changes in services, technology, or legal requirements. By leveraging advanced AI technology to analyze individual dietary preferences and nutritional needs, our [Personalised Meal Plan Generator](https://www.plant-based-nutrition.com/personalised-meal-plan-generator/) creates tailored plant-based meal plans that support optimal health and wellness. By integrating advanced AI with insights from plant-based nutrition science, our [Personalised Meal Plan Generator](https://www.plant-based-nutrition.com/personalised-meal-plan-generator/) crafts meal suggestions tailored to individual dietary needs and preferences, promoting optimal health outcomes.